We see thousands of branding messages a week - how do these few spots grow roots through our saturated consumer minds?Bud Light is slicking us through subliminal advertising through their new outdoor ad to keep drinking Anheuser-Busch (AB). There is a unique, but whiney message in that piece - you’ll notice there is a bottle in place of the first ‘i’ in drinkabilty which allows the first seven letters to showcase a message, ‘DRINKAB’
It’s bit unsettling for me that AB sold out to InBev because it quickly untied a thread of our American culture. By the way, Anheuser-Busch InBev just cut 1400 jobs, 6% of their total workforce just week after their $53 billion takeover - an insight of what’s to come.
Drinkability is simply gauged by a simple question, 'Could I drink another one of these?' No thanks AB-IB! I truly believe America has the best beer in the world - drink American craft beer and support your local breweries. Craft beer is a beverage that costs about the same as something like Bud Light and it provides less 'risky' opportunities to try than say a craft wine. Consume something that has creative stature and simply tastes better.
